World-Class Innovation. Driven by Design.

Crafting the Future of User-Friendly and Intuitive Experiences, with a clear and polished understanding.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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HIGH-IMPACT DIGITAL PRODUCT DESIGNS

 I'm dedicated to creating digital solutions that not only meet but exceed expectations, ultimately driving business success.

 

INTRODUCING LOWES GUIDED SELLING

Behind the scenes of crafting a personalized digital shopping experience.

 PEAKACTIVITY CONSULTING SERVICES

From Digital Product Re-Brand to Consulting Multiple Projects to Achieve Success for the Business.

CITY FURNITURE BRAND OPTIMIZATION

Delivering High-quality Works and Incredible Capacity to Design for Multiple Formats and Diverse Design Styles.

 
 

Gaby Velasquez — Currently: Product Designer at Ford Motor Company.

 
 

ABOUT ME

Hope you're having a fantastic, productive day!

I’m Gaby Velasquez, and as a Product Designer, I bring a proven track record of innovation, proactivity, and forward-thinking to every project I undertake. My expertise spans visual design, user experience (UX), and user interface (UI) design, ensuring a holistic approach to creating compelling and effective digital solutions.

I’m dedicated to creating sustainable solutions that not only meet but exceed expectations, ultimately driving business success. My mission is to bring clarity and precision to every project, embracing user-centric design as a fundamental principle rather than a buzzword. By ensuring that each design is best-in-class and aligns seamlessly with the needs and expectations of end-users, I strive to deliver exceptional results and meaningful impact.

 
 
 
 
 

THE PERFECT STYLE OF PRACTICALITY

Creative Philosophy

My design philosophy combines aesthetics and functionality, with a keen focus on creating elegant and visually appealing solutions. I believe that design should tell a compelling story, engaging users on a deeper level.

User-friendliness is at the heart of my design principles. I am dedicated to crafting products that are not only visually stunning but also intuitive and easy to use. By weaving together the art of storytelling and user-centric design, I strive to create products that resonate with users and leave a lasting impression.

 
 
 

TRAILBLAZING CREATIVE DESIGN SOLUTIONS

Let’s use Design Thinking to Transform Visionary Ideas Into Groundbreaking Digital Experiences.

 
 
 

STEP 01

Transform Visionary Ideas

I ensure that every design decision supports the needs of both the business and its users. My approach involves a deep understanding of user requirements and business goals to craft products that are not only visually compelling but also functionally effective.

 

STEP 02

Create Sustainable Solutions

By creating low-fidelity prototypes, I can quickly explore and validate different concepts, ensuring that the design aligns with both user needs and business objectives. My approach ensures that every design decision is informed, strategic, and poised to deliver maximum impact.

 

STEP 03

Shape the Digital Experience

As a digital product designer, I excel in creating thoughtfully responsive, high-fidelity interactive prototypes that are driven by innovation. My process involves crafting detailed and dynamic prototypes that accurately represent the final product’s look and feel.

 

STEP 04

Craft Intuitive Interactions

From leading and completing Design Life Cycle Projects, the focus on creating intuitive interactions plays a critical role in ensuring the success of a product. By centering the user experience around natural, seamless interactions, design teams can reduce complexity and enhance user satisfaction.

 

STEP 05

Deliver World-Class Products

By continuously checking in with end users, design teams can validate whether their design assumptions align with real-world needs, reducing the risk of misalignment between the product and its intended audience.

 
 

BRINGING IDEAS TO LIFE, FROM CONCEPT TO COMPLETION

Featured Projects

Explore a curated selection of our most innovative and impactful product design projects. Each one showcases our commitment to creativity, precision, and user-centric solutions.

 

FUELROD SHOPIFY PRODUCT DESIGN

Redesigning, Educating, and Enhancing the User Experience for a Portable Charging System

STINGER ENERGY DRINK PRODUCT DESIGN

Researching, Informing, and Reinvigorating the Product Experience for a Diverse Target Natural Energy Shot Brand.

COACH4EXCES PRODUCT DESIGN

Revitalizing the website and brand for a Coaching Business that transforms executive teams to unlock their full potential.

 4 VOICE MOBILE APP VISUAL DESIGN

Designing the concept design for Internal Corporate System monitoring calls.

SAPPHIRE.CLUB BRAND EXECUTION

Designing a new brand that emphasizes status and global recognition requires a strategic blend of elements that communicate prestige, quality, and universal appeal.

 
 
 

LEADERS IN THE INDUSTRY, PARTNERS IN SUCCESS

I've been deeply involved in advising and supporting clients across a broad range of industries. By leveraging my expertise in User Experience best practices, I’ve helped them optimize their digital platforms to better meet the ever-changing needs and expectations of their users.

 
 
 
 

BUILDING TRUST, ONE SUCCESS STORY AT A TIME.

I’m proud to have had the opportunity to work with many fantastic clients. Take a moment to read some of the glowing testimonials I’ve received and see for yourself the positive impact we’ve made together.

 

Gaby is cool under pressure and a true team player

Gaby is a fearless designer, always pushing beyond today and striving for "north star" user experiences. She works seamlessly with our partners from research, engineering, product, content strategists, and more.

— CHRISTINE RAASI, LEAD PRODUCT DESIGNER AT LOWES.

She was a pleasure to work with

Gaby is a fantastic designer & great human being. She was a pleasure to work with. She’s a great teammate. Any company would be lucky to have her. I strongly recommend her.

— ANDREW KOENIG, CEO AT CITY FURNITURE.

She delivers high-quality design work

Gaby is an exceptional digital graphic designer and illustrator. She delivers high-quality work and has an incredible capacity to design for multiple formats and diverse design styles.

— CESAR GUTIERREZ, VICE PRESIDENT OF DESIGN AT CITY FURNITURE.

Hard-working self-starter, creative and resourceful.

She was a partner in every definition of the word, a hard-working self-starter, creative and resourceful. Always ahead of the game, Gaby will bring innovative and practical ideas to each challenge.

— MELISSA AMAT, CAMPAIGN & DIGITAL ACTIVATIONS, SR. CONSULTANT - GLOBAL CS&R AT DELOITTE.

 
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BRINGING IDEAS TO LIFE WITH PRECISION AND PURPOSE

Ready to collaborate on a global scale—reach out today to explore how we can drive innovation and transformation together. Let’s transform your vision into reality.

 
 
 
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