HIGH-IMPACT DIGITAL PRODUCT DESIGNS
I'm dedicated to creating digital solutions that not only meet but exceed expectations, ultimately driving business success.
INTRODUCING LOWES GUIDED SELLING
Behind the scenes of crafting a personalized digital shopping experience.
PEAKACTIVITY CONSULTING SERVICES
From Digital Product Re-Brand to Consulting Multiple Projects to Achieve Success for the Business.
CITY FURNITURE BRAND OPTIMIZATION
Delivering High-quality Works and Incredible Capacity to Design for Multiple Formats and Diverse Design Styles.
Gaby Velasquez — Currently: Product Designer at Ford Motor Company.
ABOUT ME
Hope you're having a fantastic, productive day!
I’m Gaby Velasquez, and as a Product Designer, I bring a proven track record of innovation, proactivity, and forward-thinking to every project I undertake. My expertise spans visual design, user experience (UX), and user interface (UI) design, ensuring a holistic approach to creating compelling and effective digital solutions.
I’m dedicated to creating sustainable solutions that not only meet but exceed expectations, ultimately driving business success. My mission is to bring clarity and precision to every project, embracing user-centric design as a fundamental principle rather than a buzzword. By ensuring that each design is best-in-class and aligns seamlessly with the needs and expectations of end-users, I strive to deliver exceptional results and meaningful impact.
THE PERFECT STYLE OF PRACTICALITY
Creative Philosophy
My design philosophy combines aesthetics and functionality, with a keen focus on creating elegant and visually appealing solutions. I believe that design should tell a compelling story, engaging users on a deeper level.
User-friendliness is at the heart of my design principles. I am dedicated to crafting products that are not only visually stunning but also intuitive and easy to use. By weaving together the art of storytelling and user-centric design, I strive to create products that resonate with users and leave a lasting impression.
TRAILBLAZING CREATIVE DESIGN SOLUTIONS
Let’s use Design Thinking to Transform Visionary Ideas Into Groundbreaking Digital Experiences.
STEP 01
Transform Visionary Ideas
I ensure that every design decision supports the needs of both the business and its users. My approach involves a deep understanding of user requirements and business goals to craft products that are not only visually compelling but also functionally effective.
STEP 02
Create Sustainable Solutions
By creating low-fidelity prototypes, I can quickly explore and validate different concepts, ensuring that the design aligns with both user needs and business objectives. My approach ensures that every design decision is informed, strategic, and poised to deliver maximum impact.
STEP 03
Shape the Digital Experience
As a digital product designer, I excel in creating thoughtfully responsive, high-fidelity interactive prototypes that are driven by innovation. My process involves crafting detailed and dynamic prototypes that accurately represent the final product’s look and feel.
STEP 04
Craft Intuitive Interactions
From leading and completing Design Life Cycle Projects, the focus on creating intuitive interactions plays a critical role in ensuring the success of a product. By centering the user experience around natural, seamless interactions, design teams can reduce complexity and enhance user satisfaction.
STEP 05
Deliver World-Class Products
By continuously checking in with end users, design teams can validate whether their design assumptions align with real-world needs, reducing the risk of misalignment between the product and its intended audience.
BRINGING IDEAS TO LIFE, FROM CONCEPT TO COMPLETION
Featured Projects
Explore a curated selection of our most innovative and impactful product design projects. Each one showcases our commitment to creativity, precision, and user-centric solutions.
FUELROD SHOPIFY PRODUCT DESIGN
Redesigning, Educating, and Enhancing the User Experience for a Portable Charging System
STINGER ENERGY DRINK PRODUCT DESIGN
Researching, Informing, and Reinvigorating the Product Experience for a Diverse Target Natural Energy Shot Brand.
COACH4EXCES PRODUCT DESIGN
Revitalizing the website and brand for a Coaching Business that transforms executive teams to unlock their full potential.
4 VOICE MOBILE APP VISUAL DESIGN
Designing the concept design for Internal Corporate System monitoring calls.
SAPPHIRE.CLUB BRAND EXECUTION
Designing a new brand that emphasizes status and global recognition requires a strategic blend of elements that communicate prestige, quality, and universal appeal.
LEADERS IN THE INDUSTRY, PARTNERS IN SUCCESS
I've been deeply involved in advising and supporting clients across a broad range of industries. By leveraging my expertise in User Experience best practices, I’ve helped them optimize their digital platforms to better meet the ever-changing needs and expectations of their users.
BUILDING TRUST, ONE SUCCESS STORY AT A TIME.
I’m proud to have had the opportunity to work with many fantastic clients. Take a moment to read some of the glowing testimonials I’ve received and see for yourself the positive impact we’ve made together.
Gaby is cool under pressure and a true team player
Gaby is a fearless designer, always pushing beyond today and striving for "north star" user experiences. She works seamlessly with our partners from research, engineering, product, content strategists, and more.
— CHRISTINE RAASI, LEAD PRODUCT DESIGNER AT LOWES.
She was a pleasure to work with
Gaby is a fantastic designer & great human being. She was a pleasure to work with. She’s a great teammate. Any company would be lucky to have her. I strongly recommend her.
— ANDREW KOENIG, CEO AT CITY FURNITURE.
She delivers high-quality design work
Gaby is an exceptional digital graphic designer and illustrator. She delivers high-quality work and has an incredible capacity to design for multiple formats and diverse design styles.
— CESAR GUTIERREZ, VICE PRESIDENT OF DESIGN AT CITY FURNITURE.
Hard-working self-starter, creative and resourceful.
She was a partner in every definition of the word, a hard-working self-starter, creative and resourceful. Always ahead of the game, Gaby will bring innovative and practical ideas to each challenge.
— MELISSA AMAT, CAMPAIGN & DIGITAL ACTIVATIONS, SR. CONSULTANT - GLOBAL CS&R AT DELOITTE.