A BIT MORE ABOUT MYSELF
Gaby Velasquez
As a UX/UI Digital Product Designer, I bring a proven track record of innovation, proactivity, and forward-thinking to every project I undertake. My expertise extends across a spectrum of disciplines, including visual design, user experience (UX), and user interface (UI) design. I'm dedicated to creating sustainable solutions that exceed expectations, ultimately driving business success.
Collaboration is at the core of my approach. I thrive in interdisciplinary teams, working seamlessly with colleagues from various backgrounds to achieve the twin goals of client satisfaction and business growth. My ability to bridge the gap between aesthetics and functionality ensures that my designs look great and also deliver exceptional user experiences.
I take pride in staying at the forefront of industry trends and emerging technologies, allowing me to anticipate and address the evolving needs of both clients and end-users. I'm a passionate advocate for user-centered solutions, working with a diverse range of organizations, from charities to Fortune 500 companies. My recent recognition as "Performer of the Year" and for embodying "Integrity and Trust" speaks to my unwavering commitment to delivering exceptional results.
My mission is to bring clarity and precision to every project I undertake. I believe that user-centric design is not just a buzzword but a fundamental principle that drives success. I'm dedicated to ensuring that every design I create is best-in-class, aligning seamlessly with the needs and expectations of the end-users.
In summary, I am a results-driven advocate for user-centered design, recognized for my exceptional performance and unwavering commitment to integrity and trust. I'm eager to continue making a positive impact by delivering world-class design solutions that resonate with users and drive success for your organization.
In my free time: I enjoy cooking, reading design books, filming, and rollerblading.
OVERALL SKILLS
Accessibility, Illustrations, Responsive Design, E-commerce, Understanding, Creative Visual Design, Adobe Suite, Design Patterns, Rapid Concepting, Business Goals, UX Best Practices, Leadership, Retailers, Experiences, Storytelling, Jira, Brand Identity Integration, Research, IA, User Stories, User Testing, Figma (Low-High Prototyping, Interactions and Design System) Clear and Clever Communication, Validation.
Education
2013 - 2015 - PALERMO UNIVERSITY MINOR SPECIALIZATION IN ADVERTISING
2007 - 2013 - PALERMO UNIVERSITY BACHELOR’S DEGREE IN GRAPHIC DESIGN
ONLINE COURSES
2013 - 2014 - Fisk Advanced English (Communication, writing, and conversation)
2009 - 2012 - VIRGEN Portfolio Branding Presentation
2018 - 2020 - LYNDA.COM Design System, Branding, and Creative Storytelling
June 2020 - DOMESTIKA - Web Mobile Application on Sketch
January 2022 - DOMESTIKA - Introduction to UX Design
February 2022 - DOMESTIKA - Digital Product Design with Lean and UX
March 2022 - DOMESTIKA - Principles of Presentation Design
April 2022 - DOMESTIKA - Developing a Creative Concept for Branding Projects
April 2022 - UX CERTIFICATION Nielsen Norman Group (Currently)
May 2022 - Awwwards.com Figma: User Interface Design Essentials - UI/UX Design
EXPERIENCE
PRODUCT DESIGNER AT LOWES
Miami, Remote | IT Department | Sept 2022 to August 2023
I designed and produced the new concept for Guided Selling Experiences, together with PMS, UXs, Content Strategies, and Developers, to deliver from low to high-fidelity prototypes, visual guidelines (iconography, custom illustrations, and overall product style) to share with business and other designers as well as presentations for marketing purpose. I also work in search and discovery re-designing the masthead navigation for desktop and mobile, re-engagement experiences, and more for Lowes Products.
UX/UI DESIGNER AT PEAKACTIVITY
Miami, Remote | eComm Department | Jan 2021 to April 2022
I completed multiple projects working closely with the CEOs, UXs, CRMs, and Engineers to deliver: Landing pages, Newsletters Templates, UX/UI Optimizations, Shopify Customized Templates Sites and Microsites, Product Designs, Brand Design, and Web Guidelines for Tech, Innovation, B2B, B2C, eComm, Retailer businesses, and as well for others consulting external clients.
UX/UI DESIGNER AT CITY FURNITURE
Tamarac, Remote | Digital Department | Dec 2018 to Jun 2020
I worked in partnership with the Creative Director, CXs, PMs, and the Engineering team to implement UI patterns and UX best practices to build web components, promotional items, and landing pages with business goals and client satisfaction in mind. Refine and Elevate the CF Brand Ecosystem and conceptual Design for upcoming campaigns in eComm, Marketing, and Traditional Digital and Traditional Deliveries.
SENIOR DIGITAL DESIGNER AT MOREVISIBILITY
Boca Raton, Remote | Digital Department | Jan 2015 to Jan 2017
* I created and re-designed MoreVisibility Digital Product and Marketing collaterals, as well as working from multiple external clientele product designs (Concept, Iteration, Custom Illustrations, Infographics, Prototypes, Landing pages, Mobile App Design), for multiple industries (e-commerce, Food & Beverage, Advertising, Life Insurance, Mining & Metals, and Non-profits Organizations).
COLLABORATION IS KEY
Let’s get in touch!
Let’s Create Your Next Acceleration Product.