Gaby Velasquez
Senior Product Designer · Remote
I’m a UX/UI and Digital Product Designer passionate about turning complexity into clarity and ideas into experiences that people can understand, use, and value. I bring together human-centered design, product strategy, visual storytelling, and technology to create solutions that move both people and businesses forward.
I believe the best products don’t simply work—they create confidence, connection, and momentum. That’s what I strive to bring to every experience I design.
My approach is rooted in curiosity, collaboration, and continuous growth. I work across disciplines to understand the problem from different perspectives, challenge assumptions, uncover opportunities, and create experiences that balance human needs, business goals, and technical realities.
Throughout my career, I’ve designed for organizations ranging from nonprofits to Fortune 500 companies, bringing the same mindset to every challenge: simplify what’s complex, humanize what’s unfamiliar, and design for what’s next.
My commitment to meaningful work, collaboration, and integrity has been recognized through awards including “Performer of the Year” and recognition for “Integrity and Trust.”
Designing With Purpose
I strive to create work that is purposeful, intuitive, and built to last—balancing the needs of people with the realities of business and technology. For me, great design is not simply about creating something beautiful; it’s about creating something that works, connects, and creates meaningful impact.
My mission is to bring clarity, intention, and thoughtful problem-solving to every experience I design. I believe user-centered design is more than a methodology—it’s a mindset rooted in empathy, curiosity, and a commitment to making things better.
I’m proud to be recognized for both performance and character, including recognition as a “Performer of the Year” and for embodying “Integrity and Trust.” These values continue to shape how I collaborate, solve problems, and show up for the people and teams I work with.
Outside of design, I find inspiration in the things that keep me curious and moving: cooking, reading design books, filming, and rollerblading. Each one gives me a different way to explore creativity, movement, storytelling, and the world around me.
I’m always learning. Always moving. Always looking for a better way forward.
Education
UNIVERSITY OF PALERMO
2013–2015
Minor Specialization · Advertising & Creative Art Direction
UNIVERSITY OF PALERMO
2007–2013
Bachelor’s Degree · Graphic Design
Overall Skills
Accessibility, Illustrations, Responsive Design, E-commerce, Understanding, Creative Visual Design, Adobe Suite, Design Patterns, Rapid Concepting, Business Goals, UX Best Practices, Leadership, Retailers, Experiences, Storytelling, Jira, Brand Identity Integration, Research, IA, User Stories, User Testing, Figma (Low-High Prototyping, Interactions, and Design System), Clear and Clever Communication, Validation.
Online Education Courses
2013 - 2014 - Fisk Advanced English (Communication, writing, and conversation)
2009 - 2012 - VIRGEN Portfolio Branding Presentation
2018 - 2020 - LYNDA.COM Design System, Branding, and Creative Storytelling
June 2020 - DOMESTIKA - Web Mobile Application on Sketch
January 2022 - DOMESTIKA - Introduction to UX Design
February 2022 - DOMESTIKA - Digital Product Design with Lean and UX
March 2022 - DOMESTIKA - Principles of Presentation Design
April 2022 - DOMESTIKA - Developing a Creative Concept for Branding Projects
April 2022 - UX CERTIFICATION Nielsen Norman Group (Currently)
May 2022 - Awwwards.com Figma: User Interface Design Essentials - UI/UX Design
Experience
PRODUCT DESIGNER AT LOWES
Miami, Remote | IT Department | Sept 2022 to August 2023
I designed and produced the new concept for Guided Selling Experiences, together with PMS, UXs, Content Strategies, and Developers, to deliver from low to high-fidelity prototypes, visual guidelines (iconography, custom illustrations, and overall product style) to share with business and other designers as well as presentations for marketing purpose. I also work in search and discovery re-designing the masthead navigation for desktop and mobile, re-engagement experiences, and more for Lowes Products.
UX/UI DESIGNER AT PEAKACTIVITY
Miami, Remote | eComm Department | Jan 2021 to April 2022
I completed multiple projects working closely with the CEOs, UXs, CRMs, and Engineers to deliver: Landing pages, Newsletters Templates, UX/UI Optimizations, Shopify Customized Templates Sites and Microsites, Product Designs, Brand Design, and Web Guidelines for Tech, Innovation, B2B, B2C, eComm, Retailer businesses, and as well for others consulting external clients.
UX/UI DESIGNER AT CITY FURNITURE
Tamarac, Remote | Digital Department | Dec 2018 to Jun 2020
I worked in partnership with the Creative Director, CXs, PMs, and the Engineering team to implement UI patterns and UX best practices to build web components, promotional items, and landing pages with business goals and client satisfaction in mind. Refine and Elevate the CF Brand Ecosystem and conceptual Design for upcoming campaigns in eComm, Marketing, and Traditional Digital and Traditional Deliveries.
SENIOR DIGITAL DESIGNER AT MOREVISIBILITY
Boca Raton, Remote | Digital Department | Jan 2015 to Jan 2017
* I created and re-designed MoreVisibility Digital Product and Marketing collaterals, as well as working from multiple external clientele product designs (Concept, Iteration, Custom Illustrations, Infographics, Prototypes, Landing pages, Mobile App Design), for multiple industries (e-commerce, Food & Beverage, Advertising, Life Insurance, Mining & Metals, and Non-profits Organizations).
COLLABORATION IS KEY
Let’s get in touch!
Let’s Create Your Next Acceleration Product.