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South Florida Wildlife Center Brand Project

Logo and Visual Work for South Florida Wildlife Center in South Florida. South Florida’s wildlife is being displaced by a growing population and encroaching development, which results in injured and orphaned animals coming to their hospital in terrible distress. They save wildlife through rescue, clinic triage, state-of-the-art diagnostics, and expert veterinary treatment.

Project goal: Refresh and elevation the brand while coming up with multiple design concepts and a new final logo.

Approach: Learning about the multiple varieties of animals the center taka care of, while simplifying and conveying this message into an impactful but still clever design visual look.

 

Services:

Branding, Logo, Photography

 
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The typography selected for the final design is the Titilium Web this font is a beautiful and accessible typeface coming from Google Font, it’s a very modern and high-end end type of look. I believe the South Florida Wildlife Center will be evolving creating the best care for the animals of the community.

 
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I presented to the client multiple variations of the logo, they were looking for a symbol that was connected to the Humane Society of the United States. The initial design aesthetic for South Florida Wildlife Center was to create a solution for their current logo design, presenting very iconic variations, this center helps a lot the community, and the idea is to reflect the power of protection and care they can offer to the wild life in South Florida, they save animals life and at the same time, they take care of the planet.

 
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