Ensuring the Sapphire Club Brand transcends cultural boundaries, resonating with diverse audiences while maintaining a consistent message of prestige.
The client
Sapphire. Club Hotels is a family-owned hotel from Charai, India. The Beach Villa hotel with a nice ocean view includes multiple amenities like a spa and a banquet hall where guests are encouraged to perform Yoga and Meditation.
The challenge
The main goal of building this brand is to emphasize status and recognition around the world.
The solution
A full rebrand for Sapphire, supporting the brand in multiple channels across print, and website combining the new style to create harmony between the earth, sand, and Indian culture with the peace and hope that brings the blue.
Headquarters
Charai, India
Industry
Hospitality
Services provided
Visual Identity
Identity Development
Creative Direction
Branding
1. Brand Identity and Core Values
Luxury and Exclusivity: Establish your brand as one that delivers high-quality, premium products or services. Focus on craftsmanship, innovation, and the uniqueness of the offering.
Global Appeal: Ensure the brand transcends cultural boundaries, resonating with diverse audiences while maintaining a consistent message of prestige.
Heritage and Legacy: Craft a story that emphasizes the brand's history, craftsmanship, or a visionary founder. Consumers are drawn to brands with a legacy or compelling narrative that sets them apart.
2. Visual Identity
Elegant Logo Design: The logo should be timeless and sophisticated, often utilizing simple, sleek designs with minimal but impactful details. Consider the use of classic typography and restrained color palettes such as black, gold, silver, or deep tones to signify luxury.
Consistent Aesthetic: From website design to product presentation, every touchpoint must maintain a cohesive, luxurious feel.
Exotic Tastes Color Palette
Futura Light was designated for the logo, the font has the simple and attractive look we were looking for It’s a very contemporary font that never gets old. Avenir Next was the main Google Font for Web and Digital Use.
2. Positioning and Messaging
Aspirational Messaging: Develop slogans, taglines, and brand copy that speak to ambition, success, and excellence. Emphasize the exclusivity of the brand, suggesting that owning or using the product elevates one's status.
Symbol of Success: Position the brand as a mark of achievement, something that signifies success, influence, or leadership.
Universal Prestige: Craft messaging that is sophisticated and speaks to a global audience, using language that highlights both the exclusivity and global recognition of the brand.
Effortless, geometric shapes where the minimalistic lines make an impactful touch on the brand.
The initial design aesthetic for Sapphire. Club Beach Villas was to incorporate the chill and refreshing vibe where the property lies in Cherai, India. This waterfront oasis called for an identity that was entitled to just that.
Futura Light has an attractive look
We are extremely serious about pushing our typographic experience to the next level. Futura Light has an attractive look though it’s much thinner and perfect for decorating body text or paragraphs of your content in any object you can use this font for any purpose. This font is effective when designing quotes, sub-headings, and special characters in typography.
We worked together on establishing a new image for the market, after going back with multiple design options, we wanted to represent the brand using a very clean and modern emblem capturing tradition and modernity all in one.
Web Logo Usage
For the web, we used the logo on a white version over 80% black, on the main hero of the website we have the top image with a real look of the Ville and the logo on it to create more awareness of the new design.
By focusing on status, exclusivity, and global prestige, this brand will appeal to individuals who seek recognition and success, making it a symbol of accomplishment and aspiration.
