CREATIVE DIRECTION, VISUAL DESIGN
Stinger Responsive Web Design
Worked on designing the user interface for a new product launching Stinger (Honey Infused Energy Drink)
Challenges: A scope without any creative direction.
Goals: Have a fully responsive website, where users can go and educate about the new product, as well as watch the promo video, and also be able to inspire by having their own personal blog.
Role:
Creative Direction
User Interface
Custom Iconography
Landing page
Web Design
Tools:
Illustrator, Photoshop, Sketch, Craft, Invision
When do you normally drink energy drinks?
What do you go for when you need an energy boost?
What do you like about energy drinks?
Have you ever had an energy drink?
In conclusion: 28% Number of people who have their first energy drink between the ages 16-18
• Energy drinks contain a variety of ingredients, primarily caffeine or any source of natural additives, and vitamins.
• Industry is driven by health and wellness trends
• No scientific evidence to prove energy drink claims
• Energy drinks are primarily consumed by the youngest generation, people who are “on the go”
• Energy drinks moved forward faster than all other segments with a 14.3% volume increase in 2012.
Appeals to very specialized market segments.
• Overworked executives/businessmen.
• People on the go.
• Truck drivers.
• Hip, younger generation 65% of US teenagers (7.6 million teens) say they drink energy drinks.
• Number of teenage consumers has increased by 3 million over the past 3 years.
Summary
• Energy drinks contain a variety of ingredients, primarily caffeine or any source of natural additives, and vitamins.
• Industry is driven by health and wellness trends.
• No scientific evidence to prove energy drink claims.
• Energy drinks are primarily consumed by the youngest generation, people who are “on the go”.
• Energy drinks moved forward faster than all other segments with a 14.3% volume increase in 2012.
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